Essential Financial Metrics Every Female Small Business Owner Should Track

by Business Tips


For female small business owners, understanding and tracking financial metrics is critical for making informed decisions and ensuring the success of their business. By monitoring these key performance indicators (KPIs), they can assess the financial health of their business and identify areas for improvement. In this article, we will discuss the essential financial metrics that every female small business owner should track.

1. Gross Profit Margin

The gross profit margin is a measure of a business’s profitability, calculated by subtracting the cost of goods sold (COGS) from total revenue and dividing the result by total revenue. This metric indicates the percentage of revenue that remains after accounting for the direct costs associated with producing or providing goods and services. A higher gross profit margin suggests that a business is operating efficiently and generating a healthy profit.

2. Net Profit Margin

The net profit margin takes into account all expenses, including indirect costs such as marketing, rent, and salaries. It is calculated by subtracting all expenses from total revenue and dividing the result by total revenue. This metric provides a more comprehensive view of a business’s profitability and indicates how much of each dollar earned is retained as profit.

3. Current Ratio

The current ratio is a liquidity metric that measures a business’s ability to meet its short-term financial obligations. It is calculated by dividing current assets by current liabilities. A current ratio greater than 1 indicates that a business has sufficient assets to cover its liabilities, while a ratio below 1 suggests potential liquidity issues.

4. Quick Ratio

Also known as the acid-test ratio, the quick ratio is similar to the current ratio but excludes inventory from current assets. This metric provides a more conservative view of a business’s liquidity, as it only considers the most liquid assets. A quick ratio greater than 1 indicates that a business can meet its short-term obligations without relying on the sale of inventory.

5. Debt-to-Equity Ratio

The debt-to-equity ratio measures a business’s financial leverage by comparing its total debt to total equity. This metric provides insight into how a business is financing its operations and whether it relies more on debt or equity. A higher debt-to-equity ratio can signal increased risk, as it indicates that a business has a greater amount of debt relative to its equity.

6. Accounts Receivable Turnover

The accounts receivable turnover ratio measures how efficiently a business collects payments from its customers. It is calculated by dividing total net credit sales by the average accounts receivable during a specific period. A higher ratio indicates that a business is collecting payments quickly, while a lower ratio suggests potential issues with collecting outstanding invoices.

7. Inventory Turnover

The inventory turnover ratio is a measure of how quickly a business sells its inventory. It is calculated by dividing the cost of goods sold by the average inventory value during a specific period. A higher inventory turnover ratio suggests that a business is selling its inventory quickly and efficiently, while a lower ratio may indicate overstocking or slow-moving products.

8. Return on Investment (ROI)

Return on investment is a performance metric that evaluates the efficiency of an investment. It is calculated by dividing the net profit from an investment by the initial cost of the investment. A higher ROI indicates that an investment is generating a greater return relative to its cost

a lower ROI suggests a less efficient investment. This metric can be used to compare the profitability of different investments or business initiatives.

9. Operating Cash Flow

Operating cash flow is a measure of the cash generated by a business’s core operations. It is calculated by adjusting net income for non-cash expenses, such as depreciation and amortization, and changes in working capital. Positive operating cash flow indicates that a business is generating sufficient cash to cover its operating expenses, while negative cash flow may signal potential financial difficulties.

10. Customer Acquisition Cost (CAC)

Customer acquisition cost is the average expense incurred to acquire a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired during a specific period. Monitoring CAC helps business owners assess the effectiveness of their marketing and sales efforts and identify areas for improvement.

11. Customer Lifetime Value (CLV)

Customer lifetime value is an estimate of the total revenue a business can expect to generate from a single customer throughout the entire duration of their relationship. It is calculated by multiplying the average purchase value by the average number of purchases and the average customer lifespan. Understanding CLV can help business owners determine how much they should invest in customer acquisition and retention efforts, as well as identify their most valuable customer segments.

12. Break-Even Point

The break-even point is the point at which a business’s total revenue equals its total expenses. At this point, the business is neither making a profit nor incurring a loss. Knowing the break-even point can help female small business owners set realistic goals, monitor their progress, and make informed decisions about pricing, production, and expenses.

13. Working Capital

Working capital is a measure of a business’s short-term financial health and operational efficiency. It is calculated by subtracting current liabilities from current assets. A positive working capital indicates that a business has sufficient resources to cover its short-term obligations and invest in growth, while a negative working capital may signal potential cash flow issues


Tracking these essential financial metrics can provide female small business owners with valuable insights into the financial health of their business. By regularly monitoring and analyzing these metrics, they can identify areas for improvement, make data-driven decisions, and ultimately increase the profitability and success of their business. It is crucial for female entrepreneurs to stay proactive and continuously refine their strategies based on the insights gained from these financial metrics.

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Silvia Manent, Manent Capital

Silvia Manent, CFA, CFP®

Silvia is the Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that focuses on helping women understand their personal and business finances so that they can feel accomplished, confident and excited about investing in their future dream goals.


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