A Guide to Crowdfunding for Female Small Business Owners

by Business Tips

Introduction to Crowdfunding for Female Small Business Owners

1.1 The Importance of Female Small Business Owners

Female small business owners play a crucial role in the global economy, driving innovation and creating jobs. They face unique challenges, though, such as securing funding for their ventures. Crowdfunding is a game-changing solution that allows them to overcome these obstacles and grow their businesses.

1.2 What is Crowdfunding?

Crowdfunding is a method of raising funds for a project or business by collecting small amounts of money from a large number of people, usually through the internet. It allows entrepreneurs to reach a wider audience and bypass traditional financing options like banks and venture capital firms.

Types of Crowdfunding

2.1 Rewards-Based Crowdfunding

In rewards-based crowdfunding, backers receive a tangible item or service in return for their financial support. This model is popular for creative projects and consumer products. Examples of rewards include early access to products, limited edition items, or exclusive experiences.

2.2 Equity-Based Crowdfunding

Equity-based crowdfunding enables investors to acquire shares in a company in exchange for their financial contribution. This model is best suited for startups with high growth potential, as it allows investors to participate in the company’s future success.

2.3 Donation-Based Crowdfunding

Donation-based crowdfunding relies on the goodwill of individuals who contribute to a project or cause without expecting any reward or financial return. This type of crowdfunding is often used for charitable purposes or community projects.

Choosing the Right Crowdfunding Platform

3.1 Kickstarter

Kickstarter is a leading rewards-based crowdfunding platform that has helped fund a wide range of creative projects, including innovative products, films, and music albums. It offers a wide audience reach and a strong track record of successful campaigns.

3.2 Indiegogo

Indiegogo is another popular rewards-based crowdfunding platform, which also offers equity crowdfunding. It is known for its flexible funding model that allows creators to keep the funds they raise, even if they do not reach their goal.

3.3 iFundWomen

iFundWomen is a crowdfunding platform specifically designed for female entrepreneurs. It provides a supportive community, expert coaching, and resources to help women-led businesses succeed.

Creating a Successful Crowdfunding Campaign

4.1 Set Realistic Goals

Setting achievable funding goals is crucial to the success of your campaign. Calculate the amount of money you need to complete your project and add a buffer for unexpected expenses. Be transparent about how the funds will be used to build trust with your backers.

4.2 Craft a Compelling Story

A well-told story can inspire people to support your campaign. Share your vision, the challenges you’ve faced, and how your business will make a difference. Use engaging visuals, like photos and videos, to create an emotional connection with potential backers.

4.3 Build a Strong Marketing Strategy

Promote your campaign through various channels, such as social media, email, and press releases. Reach out to influencers, bloggers, and journalists who might be interested in your story. Create a buzz around your campaign to attract more backers.

4.4 Offer Attractive Rewards

Design a range of rewards that cater to different budgets and interests. Offer exclusive or limited-edition items, experiences, or services that will excite your supporters. Make sure to provide a clear timeline for when backers can expect to receive their rewards.

4.5 Communicate with Backers

Keep your backers informed about your progress, challenges, and milestones. Regular updates will help maintain their interest and support. Encourage them to share your campaign with their networks to expand your reach.


Crowdfunding offers an incredible opportunity for female small business owners to access funding and build a supportive community. By choosing the right platform, crafting a compelling story, and implementing a strong marketing strategy, you can create a successful campaign that helps your business flourish.


  1. How do I determine which type of crowdfunding is best for my business?

Consider your goals, the nature of your business, and the kind of support you need. If you’re looking for financial backing in exchange for rewards, consider rewards-based crowdfunding. If you need capital in exchange for equity, equity-based crowdfunding may be a better fit.

  1. How much does it cost to launch a crowdfunding campaign?

The costs can vary depending on the platform you choose. Some platforms charge a percentage of the funds raised, while others may have a flat fee. Be sure to factor in marketing expenses, reward fulfillment, and taxes when planning your campaign.

  1. What happens if I don’t reach my crowdfunding goal?

Some platforms, like Kickstarter, follow an all-or-nothing model, meaning you won’t receive any funds if you don’t reach your goal. Others, like Indiegogo, allow you to keep the funds raised, regardless of whether you reach your goal or not.

  1. Can I run multiple crowdfunding campaigns at the same time?

While it’s technically possible to run multiple campaigns, it can be challenging to manage them simultaneously. Focus on one campaign at a time to ensure its success before launching another.

  1. How long should my crowdfunding campaign last?

Most campaigns last between 30 and 60 days. A shorter campaign can create a sense of urgency, while a longer campaign allows for more time to reach your goal. Analyze your audience and marketing strategy to determine the best duration for your campaign.

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Silvia Manent, Manent Capital

Silvia Manent, CFA, CFP®

Silvia is the Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that focuses on helping women understand their personal and business finances so that they can feel accomplished, confident and excited about investing in their future dream goals.


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